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Top Beauty / Makeup influencers in United States

Browse dozens of active beauty / makeup creators on Instagram in United States, ranked by reach and engagement. The top picks are shown below — sign up for full access, contact details, and one-click DM links.

18.5M

Avg. followers

1.3%

Median engagement

1.3

Avg. posts / week

24

Verified profiles

Beauty / Makeup creators on Instagram in United States

We rank an extensive beauty / makeup pool by a quality score that combines audience size, engagement rate, posting frequency, and recency. Sign up to see the full list, filter by audience demographics, and reach out.

Kylie Jenner

@kyliejenner

50
beauty
Followers
390,227,455
Engagement
0.9%

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Creator profile

@em••••••••

beautystartupart
Followers
1M+
Engagement
1-3%
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Creator profile

@ha••••••••

comedybeautyfashion
Followers
1M+
Engagement
3-6%
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Creator profile

@ay•••••••

beautytravelparenting
Followers
1M+
Engagement
<1%
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Creator profile

@mi••••••••

hometravelbeauty
Followers
1M+
Engagement
<1%
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Creator profile

@al••••••••

beautyfashion
Followers
1M+
Engagement
1-3%
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Creator profile

@th••••••••

beautystartupbooks
Followers
1M+
Engagement
1-3%
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Creator profile

@ab••••••••

hairbeauty
Followers
500K-1M
Engagement
<1%
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Creator profile

@da••••••••

skincarebeautyai
Followers
500K-1M
Engagement
1-3%
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Creator profile

@sm••••••••

beautystartup
Followers
500K-1M
Engagement
<1%
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Creator profile

@jo••••••••

foodbeautymental health
Followers
500K-1M
Engagement
<1%
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Frequently asked about beauty / makeup influencers in United States

How many beauty / makeup influencers are there in United States?
Our database covers dozens of active beauty / makeup creators on Instagram in United States, plus a wide range across YouTube and TikTok. The pool grows weekly through cross-platform mining and re-ranks daily as creators publish new content.
What's the average engagement rate for beauty / makeup creators in United States?
Median engagement across the United States beauty / makeup pool sits at 1.3%. We calculate engagement as (likes + comments) / followers averaged over the last 12 posts. Anything above 3% is considered strong; above 6% is exceptional and usually signals a tightly-engaged niche audience.
How do I find micro-influencers in the beauty / makeup niche?
Sign up for a free account and filter by follower size (1k–100k) on the search page. Micro-influencers in beauty / makeup consistently outperform mega-accounts on engagement rate and collaboration ROI — and our United States pool has many of them across sub-niches and audience clusters.
How are the beauty / makeup influencers ranked on this page?
By a composite score that weighs follower count, engagement rate, posting consistency (posts per week), recency of activity, and niche-classification confidence. Verified accounts get a small bump. The scoring is transparent — you can see exactly why a creator ranks where they do.
Can I contact these beauty / makeup creators directly?
Yes — sign up free to reveal full handles, public email addresses, and a one-click DM link. The free tier includes 5 reveals; paid plans give unlimited reveals plus an AI-personalized DM generator that drafts opening messages tuned to each creator's recent content.

Want contact details + DM links?

Sign up free and you can reveal full profiles. Public emails, one-click DM, outreach tracking. 5 reveals on the free tier, no card required.

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